comScore:20121年6月底日本手机市场数据报告


 

Top Mobile OEMs
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total Japan Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens Share (%) of Mobile Subscribers Mar-12 Jun-12 Point Change Total Mobile Subscribers 100.0% 100.0% N/A Sharp 23.4% 22.6% -0.8 Panasonic 13.8% 13.6% -0.2 Fujitsu 11.9% 11.8% -0.1 NEC 9.5% 8.9% -0.6 Sony 7.2% 7.9% 0.7

在截至6月底的这一季度中,有1.027亿超过13岁的日本人使用移动设备。夏普是日本排名第一的手机厂商,市场份额为22.6%。松下、富士通、NEC和索尼排名2至4位,市场份额分别为13.6%、11.8%、8.9%和7.9%。

在这一季度中,超过2400万日本用户使用智能手机,占所有手机用户的23.5%。2012年以来,日本的智能手机普及率快速提升,较2011年底已增长43%。Android手机在这一市场的份额为64.1%,比3月底高1.9%。iPhone和Windows Phone手机的市场份额分别为32.3%和3.2%。

Top Smartphone* Platforms
3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012
Total Japan Smartphone Subscribers Ages 13+
Source: comScore MobiLens Share (%) of Smartphone Subscribers Mar-12 Jun-12 Point Change Total Smartphone Subscribers 100.0% 100.0% N/A Android 62.2% 64.1% 1.9 Apple 33.7% 32.3% -1.4 Microsoft 3.7% 3.2% -0.5 Other 0.4% 0.4% 0.0

 

Selected Mobile Content Usage
3 Month Avg. Ending Jun. 2012
Total Japan Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens Total Audience (000) % of Total Mobile Audience Total Mobile Audience 102,700 100.0% Took photos 62,760 61.1% Used email (work or personal) 57,529 56.0% Used application 56,227 54.7% Used browser 52,141 50.8% Sent text message to another phone 48,139 46.9% Accessed weather 35,796 34.9% Accessed search 30,676 29.9% Accessed news 24,625 24.0% Accessed entertainment news 20,706 20.2% Accessed sports information 19,831 19.3%
 
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